Pepper Advertising & Experiential Marketing - Latest Comments

Re: The Hot, the Sweet and the Spicy

Wendy J — Tue, 15 May 2012 10:07:10 -0000

LOVE THE PIC GUYS!!!!

Re: Yagruma – Social Media to the rescue of Cuban artists

Dennis Ramdeen — Tue, 24 Apr 2012 21:08:52 -0000

Eric, why don't you start? What are you waiting on? Or who are you
waiting on? Not Keith or Kamla I hope. Just do it, write the Cubans
and ask them about their infrastructure and model and adapt it for
T&T or simply start from scratch....just do it, dr.

Re: Pepper closing but staying in pepper business.

Pam — Mon, 09 Apr 2012 18:42:49 -0000

I agree wholeheartedly. People have become BORING!! I remember the fun I used to have on April Fool's Day. I decided to make a few Fool calls and I had some laughs!! Pam

Re: Pepper closing but staying in pepper business.

Dennis Ramdeen — Sat, 07 Apr 2012 02:05:40 -0000

And doubles, with slight pepper, (:)-------< dr

Re: Pepper closing but staying in pepper business.

Dennis Ramdeen — Sat, 07 Apr 2012 02:04:10 -0000

If it were true, dr

Re: Pepper closing but staying in pepper business.

Dennis Ramdeen — Sat, 07 Apr 2012 02:03:29 -0000

Ok so I really must be convincing, I was just having some fun on April 1 9All Fool's Day). People really need to have more fun, dr

Re: Pepper closing but staying in pepper business.

Pam — Thu, 05 Apr 2012 21:14:32 -0000

So now you can concentrate on organising 'hot' limes for singles...right !!! lol

Re: Pepper closing but staying in pepper business.

Clint — Wed, 04 Apr 2012 20:13:39 -0000

aaaahhhhhhhahahahah nice

Re: Pepper closing but staying in pepper business.

Derek — Wed, 04 Apr 2012 17:48:18 -0000

Hi Dennis - that's really hot news..........so where is the "factory"?

Re: Kony up or Pony up?

Camille Belcon — Wed, 28 Mar 2012 16:31:02 -0000

From the marketing perspective, really great.
The detractors who say Kony is living as a fugitive...does that mean he should not be brought to justice? To me it doesn't matter if he's currently active in slaughtering people or decided to take up retirement, man needs to pay. And as stated in the post, where is the downside really?

Re: 12 Digital Marketing Predictions for 2012

Nigel Campbell — Sun, 25 Mar 2012 21:17:36 -0000

I hope Number 9 comes true

Re: A Day on the Internet

Dennis Ramdeen — Sat, 17 Mar 2012 15:33:45 -0000

After you add mobile to this Aisha, I wonder how much face to face time people are having still?, not much eh, dr

Re: Kony up or Pony up?

Gerard Ferreira — Wed, 14 Mar 2012 12:41:10 -0000

I find it almost impossible to watch or hear ANYTHING in the media without using both a consumer and a consumer psychologist's brain. This Kony video amazed both these brains; The consumer brain bought into the emotional hype, wanted to do something to help, to get out there and share/support the cause! It wanted to make the world safe for Africans and educated white children everywhere.

The Consumer Psych brain analysed every second of the half hour and thought something like..

"WOW! This is possibly the greatest, most effective advocacy video ever made. It's a lot of 'b.s.' but damn if this isn't fun to take apart! THIS is what Marco (or whatever his name was), the frail, starving, near-death African child shown so many times in that video with the Sarah McLaughlin or other such similarly heart-melting music playing in the background should have been in. (You know the video. You've switched the channel when it came on many times.) Maybe THEN the world would have cared about him and donated that 5cents a day. Edited and scored JUST right, so nothing seemed overdone, overwhelming or cliche. African footage is given JUST enough time to have impact but not depress the mood, the education of the young boy was JUST SO CUTE that your cynicism never had a chance to influence your thinking and the footage of other activists (both of the real world and of the couch variety) around *your* age and *your* socioeconomic demographic came across as rousing and attainable instead of boring and 'hippie-ish'. ANNND just for good measure they threw in the cynical, anti-government/bigcorporation rhetoric about governments never caring or doing anything to help the people. So they covered all their bases in terms of persuasive argument THEN they hit you with the merchandise and the line that you don't need to buy but at least share. BODOW! young adults the world over were down for the count and handing over their US$30 faster than you could say 'propaganda'. AND they had a shiny new bracelet, in time for April 20th, to show for/off their new activist status.

Cynicism aside, the Kony video will definitely be studied by social media/marketing/consumer psychology students (aren't we all) for some time regardless of the outcome. I just hope there's some REAL positives to be gained from this campaign.

Re: Kony up or Pony up?

Dennis Ramdeen — Sat, 10 Mar 2012 19:16:00 -0000

This has been nine years in the making I think...what about it made it so viral? The topic? it's un-ness? (un-short)...anyway, according to Seth Godin, many people only watched a bit of it and the fund raising may not have done as well as one would think....so why did it spread?....because, like me, everyone wanted to stop and see what everyone was looking at. It happens at the highway car crash scene or any commotion on the street; only this time the whole world could see, dr

Re: Kony up or Pony up?

Jerelle Jordan — Thu, 08 Mar 2012 18:09:27 -0000

Well said young Jordan.

Re: 10 things T&T Carnival needs to make it better in 2012

T&T Baby — Tue, 06 Mar 2012 17:50:43 -0000

1. All Jouvert bands should go to South Quay to be judged, they make havoc in St. Clair, Woodbrook, Audrey Jeffers H/way and in front of Movietowne. Stop shifting the origins of T & T Carnival.

2. It should also be mandatory, that steel-pan groups accompany ALL Bands, especially the ones with various music trucks on Monday and Tuesday.

Steelband music is one of the major contributor to Trinidad and Tobago Carnival. In recent times, our Carnival is being compared to Rio Carnival. This shouldn't be.

3. Make the human resources available locally to design and assemble costumes. Targeting various educational institutions, through the Ministry of Education and Tertiary Education to make mas making compulsory. We don't need the made in China costumes.

4. Expand the Regional Carnivals around Trinidad and Tobago.

5. Implement a "Food Village", displaying local cuisine. Vendors at the Food Village can cater to the mas bands in advance. For example, if one vendor sells 100 lunches per day for both days, everyone can be smiling at the bank on Ash Wednesday. Why are the monies going to one sector of the society?

The origin of Trinidad and Tobago's Carnival, as re-enacted every Carnival Friday @ 5am at Piccadilly on Greens, was a display of freedom. The European Carnival has been incorporated with the African way of celebration, bringing the Carnival to the streets.

The planning of Trinidad and Tobago Carnival should be a daily routine.

Re: Pepper is looking for a Good Juggler (aka AE)

Dennis Ramdeen — Wed, 22 Feb 2012 15:37:38 -0000

HP, send us your application to acklima.maharaj@peppertt.com

Re: Pepper is looking for a Good Juggler (aka AE)

Hp — Wed, 22 Feb 2012 10:57:22 -0000

I may be interested,but will also need a board position

Re: From Valentine to Bernadine

Dennis Ramdeen — Fri, 17 Feb 2012 11:56:07 -0000

Makes sense Eric, there are many who think that when you advertise that you are in fact gambling that you will reach the right target and some clients get respiratory
problems in their chest area when they get an invoice from their agency...so makes total sense that St Bernardino would cover all these areas, -:) dr

Re: Pepper is looking for a Good Juggler (aka AE)

Dennis Ramdeen — Sat, 11 Feb 2012 23:47:37 -0000

Thank you Joyce. I'm not as high profile as I once was and I also lived in Canada for 5 years. Take care, dr

Re: 5 Funniest Super Bowl Ads

Liliana Ragbir — Sat, 11 Feb 2012 10:38:00 -0000

I love the M&Ms one! Use of humour, target market and product all in one, very memorable....and I'm a chocolate fan :). the 3 car ads were also very good!

Re: Pepper is looking for a Good Juggler (aka AE)

Joyce — Fri, 10 Feb 2012 14:57:17 -0000

Congratulations Mr. Ramdeen, I was wondering where a truly caring person like you had disappeared to.
Joyce Herbert - Couva

Re: 5 Funniest Super Bowl Ads

Dennis Ramdeen — Thu, 09 Feb 2012 20:43:44 -0000

Audi Vampire wins for me, clear benefit communicated, dr

Re: Fatima and Bishop’s winning the Fete Intercol.

Dennis Ramdeen — Sat, 28 Jan 2012 15:23:28 -0000

Home_room...I've seen the passion that goes into the Fatima Fete from up close. You are absolutely right, a great attention to detail. They also have leveraged a very active Fatima Community of teachers, parents, present and past students and taken together they execute outstanding events; not just this Fete but the Cook Out and now an Old Year's Nite Party....these guys are good, dr

Re: Fatima and Bishop’s winning the Fete Intercol.

Dennis Ramdeen — Sat, 28 Jan 2012 15:22:29 -0000